Pattern design by Jordan Evans
Spices packaging and branding design by Jordan Evans

Zaika Spices elevate culinary experiences with a treasure trove of aromatic wonders, meticulously curated to awaken taste buds and transform every dish into a masterpiece.

ZAIKA SPICES

SCOPE
Brand Identity
Packaging design

Zaika packaging and branding design by Jordan Evans

FORM

Reminiscent of the traditional Indian presentation of spices in pyramid forms, the triangular prism packaging fits ergonomically in the hand and allows for easy pouring.

The addition of the twist allows the spices at the bottom to stay fresh whilst the top half is being used. The package can then be untwisted in one simple movement to access the spices below.

packaging pattern design by Jordan Evans

Each of the graphic patterns were designed using the Hindi translation of the related spice, giving a strong reference to the product’s history and showcasing the beauty of the Indian language. 

Cloves लौंग
Pepper Blend मिश्रण
Chilli मिर्च

PATTERN DESIGN

TINY TRIBE

THEOBROMA

MUG