TINY TRIBE is a contemporary baby and kids fashion label creating quality pieces to be passed down, with a firm hold on core values to be passed on alongside it – kindness, courage, and self-belief.

As lead designer at TINY TRIBE, Jordan worked autonomously to provide art direction, design seasonal collections, conduct photoshoots, execute brand strategy and bring key campaigns to life.

Five children walking in motion, hand in hand, featuring TINY TRIBE clothing designed by Jordan Evans

SCOPE

Collection Design / seasonal ranges, patterns and prints, technical shapes, fabrications

Photography / art direction, head photographer, post production

Campaign Marketing / lookbooks, prospecting material, EDMs

Brand Identity / website design, social media, brand collateral

TINY TRIBE

Jordan designed collections for TINY TRIBE comprising of over 200 styles per fashion season, often inspired by playful imagination and unlimited adventures.
As lead designer, Jordan:

  • Developed collection concept and direction

  • Devised cohesive colour palettes

  • Designed prints and yardage patterns

  • Curated range of garment shapes and fabrications

  • Developed technical drawings

  • Created artwork for production

  • Collaborated with production managers and factories to meet production requirements and tight deadlines

COLLECTION DESIGN

Six children wearing TINY TRIBE clothing collection designed by Jordan Evans
Grow with the flow floral print design by Jordan Evans
Be kind to your planet earth TINY TRIBE print design by Jordan Evans
Jordan Evans on set of a TINY TRIBE photoshoot, holding a camera, surrounded by children looking at photos on a computer

Jordan was art director and head photographer for TINY TRIBE photoshoots. She designed, prepared, managed, directed and conducted monthly shoots.

Jordan provided visual direction for campaigns to reflect the essence of each collection and developed the strategies to execute the vision. She was responsible for creating shot lists, ideating and sourcing props, designing lighting and compositions, and selecting and managing talent.

Jordan was lead in taking photos, as well as directing and managing models on set. Her calm demeanour was key in creating a comfortable and nurturing environment to relax and engage the young talent.

Jordan was responsible for reacting to any unanticipated issues on the day, (a lot when working with children), adapting and coming up with quick creative solutions.

PHOTOGRAPHY

tinytribe39c.jpg
tinytribe40.jpg
tinytribe333b.jpg
tinytribe51.jpg
286172887_768563520983584_890041859624417140_n.jpeg
tinytribe43.jpg
tinytribe42.jpg
279789565_659262451836963_5863227948705362423_n.jpeg
126068439_959673704440921_5077871673374689733_n.jpg
101037203_677399706137871_9088020946944584237_n.jpg
280960001_125297320132163_4553089374263431902_n.jpeg
tinytribe21b.jpg
Lookbook publication design for TINY TRIBE by Jordan Evans

Jordan led campaigns for TINY TRIBE selling seasons and collection launches. This included:

  • Designing lookbooks and promotional material for prospecting clients

  • Creating regular EDM material for customers

  • Independently representing the brand internationally at trade shows in New York and Los Angeles

CAMPAIGN / MARKETING

close up of a spread from lookbook publication design for TINY TRIBE by Jordan Evans

BRAND IDENTITY

Jordan developed TINY TRIBE brand essence across multiple touchpoints, including:

  • A complete redesign of the e-commerce website, as well as new product launches each season

  • Brand collateral, such as packaging and hang tag labels

  • Social media channels

Overview of instagram tiles designed for TINY TRIBE by Jordan Evans

THEOBROMA

ZAIKA

MUG