BRAND IDENTITY, LED BY STRATEGY

Jordan Evans is a graphic designer and illustrator specialising in brand strategy and identity design, web design, packaging and illustration.
Jordan Evans is a graphic designer and illustrator specialising in brand strategy and identity design, web design, packaging and illustration.

GRAPHIC DESIGNER / ILLUSTRATOR

I design brands with meaning - not just a nice face.
Every decision is intentional, grounded in strategy and purpose.
Pretty is easy. Purpose takes work.

SELECT PORTFOLIO OF WORKS

A confident, teen-first skincare identity balancing self-expression with care, trust, and reassurance.

TEE
Brand Identity, Packaging, Web Design

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An expressive visual language that challenges category norms and brings energy, authenticity, and movement to everyday rituals.

RIPL EFEK
Brand Identity, Packaging, Web Design, Art Direction

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An illustrative series delving into the tapestry of human connections, exploring the impact of people in one's life.

JORDAN EVANS
Illustration

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A contemporary children’s label celebrating individuality and encapsulating the spirit and freedom of childhood.

TINY TRIBE
Collection Design, Art Direction, Photography, Web Design, Brand Identity

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A bold, high-energy brand world built around confidence, movement, and unapologetic self-expression.

PILATES BODY
Brand Identity, Web Design, Art Direction

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A serene identity designed to support balance, presence, and a deeper connection between mind, body, and spirit.

STATE OF HARMONY
Brand Identity

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